SOCIAL MEDIA
UPS is one of the most recognizable and influential companies in the world.
As their brand evolved to become more contemporary, they needed a social media presence that could move at the speed of culture to create trends and show up in the most unexpected places.
That’s where I came in.
TikTok
Since launching their TikTok account in 2021, we’ve gained more than 180K followers and 20.5 million organic views from our top posts (and counting).
Doors vs Wheels
9.3 Million Views
We spotted the conversations around "Doors vs Wheels" but we didn't have many resources to react, so we went to what we did have: a bank of stock photos and videos.
4 Hour Turnaround
From conception to posting, this video was a 4 hour turnaround. The client approved our idea in the first round and gave us the password to their TikTok account so that we could post it ourselves.
The Results
9.3M Views
1.3M Likes
17.3K Comments
26.9K Saves
45.5K Shares
Earned Media
We were mentioned in articles by NBC News, Elite Daily, Bustle and Nerds Chalk, all adding up to $50K in free media exposure.
The Clapback
3.6 Million Views
Since everyone was loving UPS's take on the doors vs wheels debate, we made a part 2. This time we responded to the GoPro comment that tried to challenge our napkin math.
So how did we respond? More napkin math.
We were able to turn around another video within 6 hours.
The Results
3.6M Views
314.6K Likes
4.7K Comments
14K Shares
ASMR: UPS Edition
1.5 Million Views
We took the most UPS thing there is, boxes, and created this ASMR montage.
Production
We only had one take with this production because once our talent ripped all the boxes up, it was done.
The Results
1.5M Views
12.6K Likes
101 Comments
74 Shares
Thirst Trap
1.3 Million Views
"Accidental Thirst Trap" was a trend in January 2023. Everyone knows that UPS drivers are walking, delivering, thirst traps.
So with a shirt that we created on our own, we made a drivers thirst trap which Elise Meyers ended up parodying.
This video was taken down a month after posting because of some accidental copyright issues on the clients end.
The Results
1.3M Views
122.8K Likes
378K Comments
870K Shares
We quadrupled engagement on UPS’ Instagram after joining the team.
The Deliverer
We decided that UPS needed it’s own super hero, so we created one. And the internet loved him.
The Results
10K Engagements
9.2K Likes
732 Comments
Quiz Time
We created an interactive social series that tested people’s UPS knowledge.
To date, I’ve written more than 150 individual quiz questions all based on unique UPS facts I found.
The Results
350K+ Engagements over 2 years
Consistently outperforms
We weren’t too shabby on Twitter either.
Jack Harlow “First Class”
436K Impressions
When we heard that Jack Harlow included UPS in his newest single, we had 4 days before it was released to make a post and sign a deal.
The Results
10.6K Likes across platforms
2.7K Shares across platforms
Signature Please
102K Impressions
Nobody actually tries to make their signature look good when they sign for packages. We memed that.
The Results
511 Likes
2nd best performing Tweet of 2022
THE MARTIN AGENCY
CD: Kevin Ragland
Copywriter: Landon Hall
Art Director: Christian Smith
Strategy: Taylor To
Account: Savanna McCarthy
Project Manager: Jessica Lockwood
Account Executive: Hayden Cheek