Year-Round Caddies of Augusta
UPS is a champion of small business, so when they partnered with the Masters Tournament, we brought local small businesses to the forefront of one of the most prestigious sporting events in the world by showing how they are the real “caddies” that keep Augusta, and the Masters, running.
HERO OLV
SMALL BUSINESS HIGHLIGHT OLV
As part of our activation, we partnered with Augusta Candle Co., a local small business, to create a limited-edition golf-scented candle for sale the week of the Masters only. They sold out.
PAID SOCIAL (ENG/FR)
Since our social reach expanded into French-speaking Canada, I directed the translation and VO recording of our French assets.
English
English
French
French
THE MARTIN AGENCY
CD: Jeanette Tyson
ACD: Raymond McKinney
Copywriter: Landon Hall
Art Director: Christian Smith
Director: Jordan Rodericks @ SpangTV
Editor: Sean Fazende