Ignite the Mighty
Mighty Dream Forum allowed Black business leaders from around the world to discuss change. UPS, as their partner and supporters of under-represented small business, brought local Black-owned businesses to the table.
Our activation used UPS’ platform to amplify the voices of Black-owned businesses in hopes of creating an equitable future for them and other like them.
TEASER OLV
SMALL BUSINESS HIGHLIGHT OLVs
We surprised two local Black business owners with tickets to Mighty Dream Forum and then highlighted their business dreams using UPS’ platforms.
Pull-up and Pitch
We invited Black entrepreneurs to come pitch their businesses to an all Black judging panel.
More than 300 people showed up and showed out.
The top three were awarded $50K in grants from UPS and professional resources to take their business to the next level.
🏆 2023 Cannes Lions Shortlist
THE MARTIN AGENCY
CD: Jeanette Tyson
Copywriter: Landon Hall
Art Director: Scarlett Maestre
Strategy: Ellie Proctor
Account Supervisor: Ailyn Kelly
Project Manager: Stephanie Burton
Account Executive: Emilee Lampert
Director and Editor: Shomi Patwary