Under the Shield
Ready for some earth shattering info? UPS and The UPS Store are not the same entity.
But they work seamlessly together every day to deliver millions of packages. Oh, and take care of small businesses. And to make that point pop, we stuck it on a 3D billboard in times square and invited three diverse-owned small business along for the show.
Hype Video + Small Business Reactions
After the 3D billboard had been designed and went live, we brought each of the three small business owners to NYC. We got their reactions to seeing their businesses appear larger than life in the worlds premiere ad space.
Bold and Gritty Coffee Giveaway
As bags of coffee spilled out of the 3D billboard to the LED truck, we brought the experience to life even further by delivering free bags of coffee from one of our small business partners, Bold and Gritty, into the hands of consumers in Times Square.
🏆 2024 OBIE Award Gold & Silver
THE MARTIN AGENCY
CD: Kevin Ragland
Copywriter: Landon Hall
Art Director: Chaz Malloy
Design: Rique Santiago
Strategy: Ben Safchuk
Account Executive: Yue Yu
Producer: Marjorie Fajardo
Director and Editor: Shomi Patwary
Production: Illusive Media