doordash
We Get Groceries
Super Bowl Activation
DoorDash wanted to promote its new grocery delivery service during Super Bowl LVII. So, whenever an ad played for a product you could buy at the grocery store, we tweeted a delivery promo code specific to that ad. Then during our DoorDash spot, we gave the biggest discount of all.
425K Impressions on Twitter
8.4 Increase in momentum against competitors
23K Impressions on Instagram
SUPER BOWL AD
*This ad is for activation context only
PROMO CODES
ACTIVATION REACTIONS + INTERACTIONS
We gained almost 1K new followers in the 4 hours that we were posting promo codes and interacted live with users throughout the game.
The Martin Agency
Copywriter: Landon Hall
Art Director: Christian Smith
Strategy: Sean Choi, Taylor McKay, Taylor To
Senior Project Manager: Angela Hopgood
Digital Producer: Chase Maszle
Account Executive: Diamond Bragg
Assoc. Director Business Affairs: Scott Powell
ECD: Jerry Hoak