“Browse On”
Spec Work
There’s nothing better than perusing through rows of new books, and because of their wide selection and cozy ambiance, Barnes and Noble is the perfect place for browsers of all kinds to find anything they’ll enjoy.
By studying the work of a physiognomist, we found out what eyebrow shape says about someone and then matched the personalities to book genres we recommend they browse.
digital
Scanning our in-store posters turns your phone into a browsing assistant, so people can browse at their leisure with augmented reality eyebrows leading them to books or products they might like.
🏆 2021 Utah Addy’s Gold - Art Direction
🏆 2021 Utah Addy’s Gold - Animation and Visual Effects
Copywriter: Landon Hall
Art Director: Christian Smith
Animator: Judy Bloomfield